L'EXPLOSION DU CIRQUE
Cirque du Soleil wows its largest audience ever when it presents a one-of-a-kind performance
at the 74th Annual Academy Awards held on
March 24th at Grumman’s Chinese Theater in Hollywood, California. The
reaction is electrifying, breaking records at Cirque du Soleil's website and catapulting
the company to new heights. How much you might ask? The Oscars were watched by
41 million people. Based on audited circulation
figures and Nielsens, Cirque du Soleil reached an additional 81 million
people through print and electronic news media placements (that's 25,210,382
electronic impressions and 55,674,930 print impressions, and that
didn't include the world press or the following 24 wire stories: Agence France
Presse (2), Associated Press (9), BPI (1), Canada Newswire (6) and Canada Press (6).
A month later, Varekai,
by first-time Cirque director Dominic Champagne in collaboration
with twelve other talented creators, began its journey across North America.
During the creation process, a film crew shot a reality-TV series about some
of the show's performers and their struggles during its development. The series -
Fire Within -
would air the following year.
In June, Alegría returned to
North American soil for a two-year long run in select cities across Canada, the
United States and, for the first time in history, Mexico (joining
Alegría is later joined in the US by Quidam,
while Saltimbanco continued
playing to audiences throughout Europe. And by year's end, another resident show for
Las Vegas was announced, something a little more risqué - Zumanity,
another side of Cirque du Soleil.
Using CirqueClub as an outreach portal, Cirque du Soleil created a number of screen backgrounds from the various
pages of its Spectaculara section and from some of the teaser posters for
these backgrounds have been replaced with newer, higher resolution images, once we found them in our archives we
couldn't help pulling them out and putting them up.