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  2002

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L'EXPLOSION DU CIRQUE

Cirque du Soleil wows its largest audience ever when it presents a one-of-a-kind performance at the 74th Annual Academy Awards held on March 24th at Grumman’s Chinese Theater in Hollywood, California. The reaction is electrifying, breaking records at Cirque du Soleil's website and catapulting the company to new heights. How much you might ask? The Oscars were watched by 41 million people. Based on audited circulation figures and Nielsens, Cirque du Soleil reached an additional 81 million people through print and electronic news media placements (that's 25,210,382 electronic impressions and 55,674,930 print impressions, and that didn't include the world press or the following 24 wire stories: Agence France Presse (2), Associated Press (9), BPI (1), Canada Newswire (6) and Canada Press (6).

A month later, Varekai, by first-time Cirque director Dominic Champagne in collaboration with twelve other talented creators, began its journey across North America. During the creation process, a film crew shot a reality-TV series about some of the show's performers and their struggles during its development. The series - Fire Within - would air the following year. In June, Alegría returned to North American soil for a two-year long run in select cities across Canada, the United States and, for the first time in history, Mexico (joining Dralion). Alegría is later joined in the US by Quidam, while Saltimbanco continued playing to audiences throughout Europe. And by year's end, another resident show for Las Vegas was announced, something a little more risqué - Zumanity, another side of Cirque du Soleil.

Using CirqueClub as an outreach portal, Cirque du Soleil created a number of screen backgrounds from the various pages of its Spectaculara section and from some of the teaser posters for Zumanity. Although these backgrounds have been replaced with newer, higher resolution images, once we found them in our archives we couldn't help pulling them out and putting them up.

[800 | 1024] [800 | 1024] [800 | 1024]
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[800 | 1024] [800 | 1024] [Halloween]
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