In a breathtaking display of Cirque du Soleil’s signature artistry and
physicality, SEP7IMO DIA conjures a world outside of time – a place where
emotions ebb and flow like the tide, pulsing to the rhythm of the band’s
emblematic songs. A cast of 35 performers take the audience through a series
of visual, acrobatic and artistic tableaux that mix breathtaking feats of
physical prowess with moments of poetic beauty, using the musical realm of
Soda Stereo as a springboard for exploration.
Set on a strikingly unconventional stage, SEP7IMO DIA is an ode to the trio’s
fiercely innovative artistic approach and musical legacy. The show picks up
on the wave of euphoria that Soda Stereo unleashed in Latin America and beyond,
and celebrates the iconic band’s deep connection with its fans.
A young man named L’Assoiffé, who thirsts for meaning and social justice and
dreams of a better world, feels trapped. When he plugs into the music of Soda
Stereo, he is whisked away to an inner world and is set free. The music of Soda
permeates this inner world, spawning an entire civilization that resonates to
the group’s music, poetry, culture and iconography. The inhabitants of this
realm become the physical embodiments of the music. After experiencing a series
of events and emotions inspired by the lyrics of the songs, L’Assoiffé ultimately
realizes that the music we carry in our hearts is as faithful as a true
friendship – deep and eternal.
The music of legendary rock group Soda Stereo was – and continues to be – the
soundtrack of the lives of millions of Latin Americans. The trio formed in 1982
by Gustavo Cerati, Héctor “Zeta” Bosio and Charly Alberti branded into history
the sounds of the post-military dictatorship decade of the 1980s, the golden
age of Argentine rock. Soda Stereo’s debut was marked by a thirst for change,
boldness, irreverence, and great pop hits with a post-punk energy. The band
established a strong bond with fans and attained nationwide popularity. Album
after album, Soda Stereo continued to reinvent itself with new sounds and new
looks largely inspired by the British new wave scene, seducing new generations
of fans along the way. The band covered a staggering amount of stylistic ground
throughout their career and had a discography that was on par with their British
and American peers. Soda Stereo soon became the most popular rock band in Latin
America with an influence that extends to nowadays.
But for all Soda Stereo’s success, after the toll of years of touring, a last
farewell concert tour was announced. Soda Stereo ended at the pinnacle and thanked
its fans with the unforgettable phrase “¡Gracias totales!” After a ten-year hiatus
that began in 1997, the band reunited for a successful tour with more than one million
tickets sold. Unfortunately the euphoria would not last, as the band's frontman,
Gustavo Cerati, died in 2014 after lapsing into a coma... and it seemed that would be
the end of Soda Stereo.
In 2013, Pop Art Music founder Roberto Costa, Pop Art Music CEO Diego Saenz
and Soda Stereo Manager Dany Kon approached Cirque du Soleil to create a show
based on the band’s music. SEP7IMO DIA – NO DESCANSARÉ comes to life exactly 10 years
after the band’s final tour in honor of Gustavo Cerati.
|Premiere: ||March 9, 2017
|Type: ||Touring / Arena
|Status: ||Currently Touring
Director of Creation
- Buenos Aires: 3/9/17 - 5/14/17
- Cordoba, AR: 5/25/17 - 6/2/17
- Lima, PE: 6/17/17 - 6/24/17
- Santiago, CL: 7/19/17 - 8/6/17
- Bogota, CO: 9/3/17 - 9/23/17
- Mexico City, MX: October 2017
- Guadalajara, MX: November 2017
- Monterrey, MX: December 2017
Q&A w/Gabrial Pinkstone
"Senior Director of Special Projects"
Billboard Magazine, 2015
Q&A w/Charly & Zeta
"Soda Stereo’s New Album"
Billboard Magazine, 2016
Q&A w/Michel Laprise
"Director of Sep7timo Dia"
Billboard Magazine, 2017
A Review of Sep7imo Dia
"Cirque Pays Tribute with New Show"
Billboard Magazine, 2017