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BELIEVE

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Criss Angel
Believe


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DidYaKnow?
Évolution & Visuals

Name Registered August 21, 2007
Preview Premiere September 26, 2008
Gala Premiere October 31, 2008
Final Show April 17, 2016

By the mid-2000s, the ever-increasing Cirque du Soleil empire constantly looked at ways to expand their horizons and do for other entertainment mediums what they did with circus: reinvent them. This line of thinking led to many projects – from hotels and entertainment complexes to creating arena concerts, musical revues, and even resurrecting vaudeville, but one of the oft-thought areas of amusement that the company considered was the re-invention of the magic show. Like the circus, magic is a source of wonder, amazement and the unexpected – ripe for a Cirque du Soleil makeover. But however hard and deep the concept was developed, Cirque understood that magic was a personality-driven medium (of which they were not) and the project was dropped. But when illusionist Criss Angel’s star began to rise, all parties involved began talking, giving birth to what would ultimately become Believe.


[ ÉvolutionVisuals ]


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    How Many Shows?

    “Would you believe nine Cirque du Soleil shows in Las Vegas by 2010?”

    That’s how one of Fascination’s articles read on July 6, 2006, as the unofficial Cirque du Soleil newsletter highlighted a story, published by the Las Vegas Sun, which reviewed potential plans for the expansion of Cirque du Soleil’s empire in Las Vegas following MGM/Mirage’s purchase of Mandalay Resorts International. The purchase brought, amongst other properties, the Excalibur, the Luxor and Mandalay Bay into the MGM/Mirage Resorts fold. And chatter at the time suggested that there were preliminary plans for nine Cirque productions on the Strip by the end of the decade, including a new Luxor show [which ultimately became Believe], an Elvis-themed production at MGM Mirage’s Project CityCenter [Viva Elvis at Aria], a production to replace “Mamma Mia!” once it played out at Mandalay Bay [which ultimately became Michael Jackson ONE], and show No. 9 at an unspecified hotel - possibly a children’s show at Excalibur to counter the adult-themed Zumanity [which as of this writing has not come to pass.]

    In response to inquiries about a permanent production show at the Luxor Theater, MGM Mirage spokeswoman Jenn Michaels said, “We’ve been looking at a number of options for the former ‘Hairspray’ theater; we are close to signing a deal and will make an announcement as soon as we are able to do so.” Michaels added that MGM Mirage didn’t have anything to announce regarding headliners and that plans for the Luxor’s entertainment program still needed to be firmed up. But it was the first time the possibility that Cirque du Soleil would inhabit a theater at the Luxor had been mentioned.

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