Performance: Cirque and Infinity

Let the performance begin!

Infiniti, the official sponsor of Cirque du Soleil touring shows in Canada, launched a television commercial in 2008 featuring Cirque du Soleil in a starring role. This 30-second spot, which brilliantly showcases the two brands, is the result of a superb team effort between Infiniti and the Special Events, Brand and Corporate Alliances departments. The Infiniti ad ran into late fall.

Did you know that...

• the driving portion of the commercial was filmed in the Ville-Marie Tunnel in Montreal?
• the yellow lines in the tunnel were painted specially for the shoot?
• the yellow fabric used was designed specially for this ad?