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Creativity and innovation are widely recognized as essential
to success in business and so many aspects of our lives. For
over two decades, Cirque du Soleil has been a world renowned
laboratory of creativity, enthralling audiences by fusing
dazzling acrobatics, staging, choreography, and music, along
with beautiful costumes and technical effects, to inspire and
create magical, almost otherworldly theatrical experiences. In
"The Spark", Cirque's former President of Creative Content,
Lyn Heward, invites readers inside the world and ideas of
Cirque du Soleil through the story of an ordinary man searching
for meaning in his work and life.
As "The Spark" makes clear, there is no single formula for
creative success -- each of us must unlock the power of our
imagination in our own way. An inspiring tale that draws on
behind-the-scenes stories from the most creative people in
entertainment as well as some out-of-this-world Cirque du
Solel magic, "The Spark" is an unparalleled guide on how to
make creativity a part of everything you do.
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"The Spark" ]
